Not many are oblivious or ignorant of social media and networking, nor don’t use web 2.0 technologies, despite most not realising it. Anyone who has logged into a website, shared personal information online or uploaded any data to the old “internet machine”, in the immortal words of Will Farrell (Blades of Glory for those that know not of what I speak), has participated in social media. True, this particpation may not have taken a direct, or extroverted, form, such as blogs or (registered) networking sites, but those forms are only a sub-set of a much larger category of social media.
But, despite this prevalent and pervasive use, regardless of the ignorance of the masses to its use, a pressing question has arisen…
What is the business model? Well, the revenue potential is still an allusive and debated model, but the value of social media is not…
Read More…