AI (Artificial Intelligence) has actually been around for quite a while. It’s just taken some necessary factors longer to catch up to bring it into the mainstream, namely, data and computing power. The idea of AI, was born in the 1930’s, when John Atanasoff invented the electronic digital computer. In was another 20 years, however, before […]Read More AI 101: An Attempt to Make It Make Sense
It doesn’t seem a day goes by without news and editorials about the replacement of middle- class jobs by “machines” (physical and digital, including AI). The reality is, roles of a manual and repetitive nature, and anything that can be reduced to a formulaic process are [at risk of] being replaced by machines. As we […]Read More AI & Machine Learning Part Two: Predictability Begets Decision Making. And Decisions Beget Predictive Models.
As the internet commoditized information, making it accessible to the masses, so too will machine learning/ artificial intelligence (AI) transform analytics & predictability, making use of all the data the internet has enabled. And therein is the power of AI, it allows for better decision making, by humans. It does this by better and better […]Read More AI & Machine Learning Part One: Predictability is “In” (Big Data is Out)
Richard Thaler’s 2008 book “Nudge” helped bring behavioural economics to the forefront of customer experience design and engagement. It also garnered a lot of criticism as it was felt the concepts “manipulated” customers and employees. Putting aside that marketing is all about influence (the softer word for manipulation) and has been so since the dawn […]Read More A Little Nudge Shows You Care. As Long as You DO Care.