Bridging strategy and execution, to deliver rewarding experiences.
Richard Thaler’s 2008 book “Nudge” helped bring behavioural economics to the forefront of customer experience design and engagement. It also garnered a lot of criticism as it was felt the concepts “manipulated” customers and employees. Putting aside that marketing is all about influence (the softer word for manipulation) and has been so since the dawn […]
Read More A Little Nudge Shows You Care. As Long as You DO Care.I was catching up with a mentor and colleague a few days, and we got onto the topic of “better“. In his, as always interesting, view, it isn’t (just) “better” we should be chasing, per say, but “different”. He continued to explained that better suggest a binary, and zero-sum, view. Better implies the existing model is “worse”. Better […]
Read More Don’t Be Better. Be Different.KPMG recently released a well written, salient overview of the social media landscape within banking today. Entitled “The Social Banker“, it has a global perspective, and associated inputs & consultations accordingly, and is broad in perspective, yet specific in problem & opportunity identification. It stops here. Which I respect.
Read More The Social Banker. Hey. It’s an “evolution”.A recent HBR article, “The (Surprisingly) Simple Rules of Strategy” (for some reason the magazine title is different than the online version), provides exactly what it states: a brilliantly simple view of the strategic planning process. The underlying theme is, strategy has become too reliant on models, and convergent thinking, at the expense of what […]
Read More Strategy. Simple Right?