It doesn’t seem a day goes by without news and editorials about the replacement of middle- class jobs by “machines” (physical and digital, including AI). The reality is, roles of a manual and repetitive nature, and anything that can be reduced to a formulaic process are [at risk of] being replaced by machines. As we […]Read More AI & Machine Learning Part Two: Predictability Begets Decision Making. And Decisions Beget Predictive Models.
As the internet commoditized information, making it accessible to the masses, so too will machine learning/ artificial intelligence (AI) transform analytics & predictability, making use of all the data the internet has enabled. And therein is the power of AI, it allows for better decision making, by humans. It does this by better and better […]Read More AI & Machine Learning Part One: Predictability is “In” (Big Data is Out)
Richard Thaler’s 2008 book “Nudge” helped bring behavioural economics to the forefront of customer experience design and engagement. It also garnered a lot of criticism as it was felt the concepts “manipulated” customers and employees. Putting aside that marketing is all about influence (the softer word for manipulation) and has been so since the dawn […]Read More A Little Nudge Shows You Care. As Long as You DO Care.
I was catching up with a mentor and colleague a few days, and we got onto the topic of “better“. In his, as always interesting, view, it isn’t (just) “better” we should be chasing, per say, but “different”. He continued to explained that better suggest a binary, and zero-sum, view. Better implies the existing model is “worse”. Better […]Read More Don’t Be Better. Be Different.